Joe V's Grocery Store opened in Pasadena creating 110 full-time jobs and investing approximately 13.5 million dollars in capital improvements.
Discount grocer Joe V's Smart Shop will open a Pasadena location Dec. 12.
A division of H-E-B, Joe V's Smart Shop offers cut meats, produce, baked goods, organic selections and other grocery items. The stores offer H-E-B and Central Market brands.
"The entire premise of the brand is to save the customer as much money as we possibly can," H-E-B senior vice president Armando Perez said. "The goal of Joe V's Smart shop is to have the best prices on groceries for customers that shop that format."
The 61,00-square-foot store at 42013 Red Bluff will employ 150 people. There are currently eight Houston-area locations with 1,320 employees.
Launched in 2010, Joe V's Smart Shop provides consumers "healthy food choices" at a discount, Perez said. The company was motivated to open the Pasadena location after repeated requests from customers on Facebook. It is the first Joe V's Smart Shop in the southeast Houston area.
Perez said the Pasadena location is also the second whose store layout will feature a tortilleria — a tortilla-making department. The customer response, he said, has been good at the one other location with a tortilleria, which most large-format H-E-B stores in Houston also have.
Source: Houston Chronicle
Pasadena, TX 77503