Dear friends, colleagues, and community partners,
On behalf of the Board of Directors of the Pasadena Economic Development Corporation (PEDC), I am pleased to present you with the FY-2020 Annual report.
Last year was marked not only by its challenges, but by how the world handled them. I am proud of the meaningful impact that PEDC made in 2020. We have made some headway and we intend to build on it. The path forward was not a straight one. We began 2020 with a strategic game plan and goals, then the COVID-19 pandemic changed the world, disrupting how we live, work, and do business. Embracing our new reality, the PEDC team pivoted and refocused to align to the needs of our community.
Community is at the heart of everything we do at the Pasadena Economic Development Corporation. The pandemic was no different as our team quickly stepped up to develop a plan to assist our local business community. Our Board and Staff worked to develop a program that would aid the most vulnerable in our business community to ensure business continuity. Through lengthy conversations, brainstorming sessions, and a partnership between PEDC, the City of Pasadena and the Pasadena Chamber of Commerce the Pasadena Loves Local campaign was born.
Through this program PEDC was able to provide grants to 168 small businesses in our community, while also providing helpful tools and resources to help our businesses adjust to the ever-changing environment we faced in the year.
Redevelopment efforts also continued to be at the forefront of our minds and a key
priority to our program of work. I am proud of the progress our team has made with
planning efforts for future developments and the beginning of other exciting projects
such as Shaw Avenue.
Today, things may look a lot different, but one thing remains the same: the resiliency of our City. The PEDC team is committed to continue to drive real impact and continue to grow on the momentum we are seeing across the board in 2021.
Steve Cote, Chairman
Pasadena Economic Development Corporation