Pasadena Loves Local

The Pasadena Loves Local Program is brought to you thanks to a partnership between the Pasadena Economic Development Corporation, the City of Pasadena, and the Pasadena Chamber of Commerce. The purpose of the campaign is to help raise awareness about the importance of investing in our local community, as well as serve as an opportunity to aid in the promotion and marketability of our local businesses.

Our business community is the backbone of our local economy and we know that now more than ever it is important for Pasadena to come together and provide support to those who have always served us.

This initiative is much more than a shop local program, it is designed for our entire community to come together and work collectively to promote each other and build community pride. 

The program will feature an increase in marketing efforts, special programming, events, and so much more.

#PasadenaLovesLocal, do you?

Click Here to Register for Upcoming Small Business Events 

10 Reasons to Shop Locally

You keep more money in your local economy 

This money goes towards services like street repairs, schools, and other critical components of our community. For every $100 spent at a local business, $68 stay in the community.

You benefit from their expertise 

Owners of local businesses are passionate about what they do and are always willing to share their feedback with you. 

It strengthens local government 

Small, local businesses are more engaged in their local government. 

You conserve tax dollars 

When you purchase at locally owned businesses rather than nationally owned, more money is kept in the community. Purchasing local helps grow other businesses as well as the local tax base.

You keep your community unique 

Local businesses give your community its flavor. By supporting these businesses, you ensure that uniqueness is preserved as a part of your community.

You support local jobs 

Local small businesses are the largest employers nationally. These businesses employ roughly 77 million Americans and account for 65% of all new jobs over the last few years.

You support future growth 

Shopping locally is the best way to show pride in your city and help protect businesses that make your city unique.

You help reduce your environmental footprint 

Local businesses usually shop within the community. This helps cut down on pollution and congestion in your city. 

It benefits local nonprofits 

Local business owners donate more to local charities which provide valuable community resources.

You make Pasadena a Destination

Make the choice to make the change. Support local today!


Fred Floyd, Mobile Auto Pros

“Shopping local is so important because it helps keep money in our community. It contributes to job creation, which helps make our community better. It also contributes to the future of Pasadena.”


Yessenia Ramirez, Alpha Academy #3

“Pasadena is not just a community; we are a family. It is important for us to shop locally to support small businesses in order to stay afloat. They need the Pasadena family to help them keep going.”

Click Here for a Recap of the Pasadena Cares Financial Assistance Grant Program

Business Retention & Expansion Program

Pasadena EDC’s Business Retention & Expansion Program (BR&E) under the Pasadena Loves Local Brand is a collaborative effort between PEDC and the Pasadena Chamber of Commerce and is designed to connect your business with helpful resources it needs to succeed. The program focuses on five objectives: building relationships, providing support, increasing communication, addressing urgent needs or concerns, and identifying risk of business closure, job loss or business relocation. 

Click here to learn more about Pasadena’s robust BR&E Program

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Small Business Events