Pasadena Loves Local and Small Business Saturday

Pasadena Loves Local is an ongoing campaign that embraces Shop Local while serving a bigger purpose. Pasadena Loves Local aims to unite the entire community and work collectively to raise awareness about the importance of investing in our locale.

Shop Local is not the main goal behind Pasadena Loves Local, it is a necessary pillar. Here are 10 reasons to shop local first and always: 

• Recycled dollars - for every $100 spent, $68 stays within the community
• In-house expertise - conversations with the owner vs. the telephone hassle
• Strengthened local government - businesses are more engaged
• Reduced taxes due to recycled dollars
• Reinforced community identity
• Create local jobs
• Business longevity
• Reduce environmental footprint
• Benefits local nonprofits

The Shop Local pillar shares the premises behind Small Business Saturday. 

Small Business Saturday Is November 30, 2024

Small Business Saturday takes place annually on the Saturday after Thanksgiving when people are saying their “thank yous” and in the giving spirit. American Express founded Small Business Saturday in 2010 to encourage consumers to shop small during the holiday season. The SBA has cosponsored the celebration since 2011 which has grown into a movement supporting small businesses.

This year, Small Business Saturday is November 30, 2024. Pasadena residents, visitors, tourists, and guests should plan their shopping routes ahead of time. This meaningful day can act as a reason to treat yourself to some of your favorite local mom-and-pop shops, independent retailers, restaurants, cafes, and service providers while giving back at the same time. Pasadena Loves Local suggests Pasadena-based small businesses contact us for Small Business Saturday marketing tips. 

Pasadena Loves Local, Do You?

Shop local first and always. Show Pasadena Loves Local that you love Pasadena, too. Now is the time to visit your favorite Pasadena stores and connect with your best Pasadena service providers, so you can plan your shopping for Small Business Saturday. 

A planned trip saves time, effort, energy, and big bucks! Plus, entrepreneurs and business owners will appreciate your interest as much as they appreciate your patronage.