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How to Support Small Businesses on Black Friday (and Every Day)
23 Nov 2022
Huge blowout holiday sales can be difficult for small, locally owned retailers to match. But supporting small businesses doesn't have to be an all-or-nothing approach. Even shifting a tiny percentage of your shopping from big-box stores to mom-and-pop shops can have a big impact.
When you buy local, your money does much more for your community than it does when you shop at national chains. Three times more money returns to the local economy when you shop locally, while eating at locally owned restaurants brings in two times more money, according to a series of independent-business impact studies conducted by Civic Economics, a consulting firm for local businesses.