Visit Pasadena, TX: A Gateway to Growth through Tourism

The Pasadena Economic Development Corporation (PEDC) remains committed to powering possibilities. In line with its revised 2023 Strategic Plan, PEDC has launched Visit Pasadena, TX. This new initiative is a direct investment in the city’s future, designed to unlock new opportunities for businesses and residents alike.

Tourism: A Vital Economic Engine

Tourism is a powerful economic driver and a cornerstone of sustainable growth. The launch of Visit Pasadena, TX, isn't just about attracting visitors; it’s about strengthening the local economy. By drawing tourists to the city, this destination marketing initiative creates jobs, boosts local business sales, and helps stabilize the economy for the long term.

Tourism helps build a more resilient and vibrant Pasadena. The revenue generated by visitors supports the development of sustainable infrastructure and provides the resources needed to preserve the community’s unique identity and heritage. For a city with a rich history and iconic landmarks like Pasadena, this connection is crucial.

Visit Pasadena, TX: A Digital Front Door

Visit Pasadena, TX, is more than an initiative; It’s a brand powered by PEDC and brought to life through the dedicated Visit Pasadena, TX, website. The platform serves as a digital front door for both residents and visitors.

“The website will help PEDC build brand recognition for Visit Pasadena, TX, and give us a place to share Pasadena’s stories,” explained Marketing Manager Julianne Echavarria. “It provides a central location for residents and visitors to explore for all their local needs.”

Echavarria added that the website’s goals are to provide a glimpse into the community. “It was important to us to have a place to showcase local businesses, honor our rich history, attract visitors, and maybe even help the community discover something new about their beloved city.”

Visit Pasadena, TX’s website gives an online experience like no other. It’s an immersive website designed to answer travel questions before they’re even asked. Visitors can easily find information on:

• Pasadena’s restaurant scene
• Family-friendly vacation activities
• Major attractions and hidden gems
• Recreation options
• Lodging accommodations
• Empowering Pasadena’s Youth

Every brand needs a logo, and part of PEDC’s commitment to the community is its ongoing support of the Pasadena Independent School District (PISD) and the Career & Technical Education Program (CTE).

To help create the Visit Pasadena, TX logo, PEDC partnered with Graphic Design Teacher Stacy Havner on a design competition. Students were given design specs and branding colors, then given the freedom to let their creativity flourish.

After receiving many incredible designs for the potential new brand logo, PEDC had a tough time choosing. The artist behind the final design was Eric Barrera, a senior at Pasadena Memorial High School, chosen for its strong visual impact and originality. You can read more about this venture in the Bold Brand Story.

Always Powering Possibilities

The launch of Visit Pasadena, TX, represents the next step in PEDC’s commitment to strategic growth. This isn’t solely about a new website! It's about leveraging the powerful force of tourism to invest in our local economy and preserve our unique character.

We congratulate everyone involved in this exciting project and look forward to the new possibilities it will bring to our beloved city. Welcome to a new era of growth and discovery for Pasadena! Visit Pasadena, TX, is Powered by PEDC.