Rising Stars: Meet Jo Estrada, Visit Pasadena Manager for Pasadena EDC
27 Jan 2026
Today we’d like to introduce you to Jo Estrada.
Hi Jo, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I grew up in Corpus Christi, Texas, and from early on I knew my heart was in helping people. I began my career in social services, working at the Women’s Shelter of South Texas, now known as The Purple Door, and later with Metro Ministries. Those years shaped me. I learned what it truly means to show up for people in crisis, to listen, to advocate, and to lead with compassion.
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