Small Business Saturday Statistics in 2022

Small Business Saturday Statistics in 2022 Main Photo

25 Oct 2022

Small Business Saturday is an annual American holiday that celebrates local entrepreneurs and encourages shoppers to buy from small busineses in their area. In 2022, Small Business Saturday falls on November 26.

  • 33.2 million small business currently operate in the U.S. (Small Business Administration)
  • Small businesses generated 12.9 million net new jobs over the past 25 years, accounting for two out of every three jobs added to the economy. (SBA)
  • In 2021, 51 million shoppers participated in Small Business Saturday. (Constant Contact)
  • More than 50% of Americans say they will shop small on Small Business Saturday. (Constant Contact)
  • The average expected per person spend in 2021 for Small Business Saturday was $305. (Lending Tree)

Read on to learn all the benefits and tangible ways shopping small helps your community.